“We bought visibility and got 14 dashboards.”
Reports live in different places. Supervisors chase data instead of coaching the floor.
For 3PLs
Multi-tenant, multi-warehouse, multi-brand — by default.
Most WMS platforms retrofitted 3PL features on top of a single-brand tool. We built for multi-brand from day one.
The problem
The software is slowing down the people it was bought to help.
“It takes more clicks than the job takes time.”
Pickers, packers and receivers fight the UI. Training takes a week. Turnover compounds.
“Onboarding a new client takes a quarter.”
Every new brand means custom config, integrations, and SOPs — slowing growth and margins.
Built for 3PLs
Everything a multi-brand operator needs — in one platform.
Database-per-tenant
Each client lives in their own isolated database with subdomain routing. Clean isolation, clean audits, clean exits.
Branded portal per client
Your customers log in to see their inventory, orders, ASNs and invoices — under your brand, not ours.
Activity captured automatically
Every receipt, pick, pack, ship, and storage day is captured as a billable event. Invoice generation stops being a Friday project.
Built for a real org chart
Floor associate, supervisor, account manager, finance, admin — each gets the screens they need and nothing they don't.
Per-customer SLAs & rate cards
Different cutoffs, different priorities, different rates per client — managed in one place, surfaced on the floor.
New brand in days
Guided onboarding wizard for new clients: connect channel, import products, configure SLAs, go live.
Where we sit
Most of the WMS market is built for 20 years ago.
| LollipopWMS | Legacy enterprise WMS | Spreadsheets & bolt-ons | |
|---|---|---|---|
| Time to live | Days to weeks | 6–18 months | Immediate, then collapses |
| Floor training | ~30 min per role | Days, then refresher cycles | Tribal knowledge |
| Multi-tenant 3PL | Native, isolated DB per client | Bolt-on or custom | DIY in Excel |
| Activity billing | Captured automatically | Manual reports | End-of-month scramble |
| Agentic AI | Shipping 2026 — built in | Not on roadmap | N/A |
| First-year cost | From $499 / mo | $150k–$500k+ | Hidden, in labor |
Rollout
From this conversation to live shipping in 30 days.
Working session
60 minutes. We map your current flow, channels, SLAs. You get a fit assessment and rough rollout plan in writing.
Sandbox & design
Sandbox provisioned with your data. We design rollout sequence — first brand, first warehouse, success criteria.
Configure & train
Wizard-led setup, integrations live, floor training. Parallel run on a single brand or warehouse.
Go live
First brand cuts over. Founder-led support during ramp. Expansion plan on the table.
Let's talk
Let's build a warehouse your floor wants to come back to.
We're picking a small group of 3PL partners for the Guild this quarter. If the fit feels right, the next step is a 30-minute working session.